Cloud computing Research Paper Example | Topics and Well Written Essays - 1250 words

Cloud computing - Research Paper Example A cloud can either be public cloud (it is made available to public on a pay-as-you-use manner) or a private cloud (owned and operated by an organization) or a hybrid cloud (a combination of the two). Many consider cloud computing as a metaphor to Internet. Although the technology behind the concept is not new, the concept has seen development of many business models built around it in the recent past. Some of the companies building business around cloud computing are: Amazon, Microsoft, Google, Salesforce, Dell, Hewlett Packard, IBM, AppNexus and Apple. The recent past has seen increase in significant number of cloud computing models. These categories defined the component of the IT system that is on the cloud. The three most popular categories of cloud computing currently in the market are: Infrastructure as a Service (IaaS): Cloud Computing model where companies offer web-based access to storage and computing power. ). This model is also referred to as â€Å"Hardware as a Service†. Examples of services provided in an IaaS model include: CPU cycles, grids or clusters, virtualized servers, network equipment, or storage software. The end-user has control over the operating systems, storage and deployed applications. Amazon is the first mover in providing such services: Amazon (Elastic Compute Cloud and Simple Storage Service). Platform as a Service (PaaS): Platform as a Service enables consumers to develop applications and tools and run them. The offering removes the consumer’s headache of maintaining the operating system, server hardware, load balancing and computing capacity. Microsoft’s Azure platform and Salesforce’s force.com are example of such services. Software as a Service (SaaS): Software as a Service comprise of applications that are accessible from various devices through a thin client interface such as a web browser. These applications are generally developed and hosted by the SaaS vendor. This implies that no

How are successful brands recognised by their visual appearance with Essay

How are successful brands recognised by their visual appearance with IKEA and MUJI case study - Essay Example Brand elements may include symbol, slogan, logo or anything that helps in identifying and distinguishing a specific product (Manocha, 2014). Successful brand elements include brand names as they communicate quality and evoke specific structures associated with the brand (Srinivasan & Till, 2002). The most important element in creating a global brand name is the brand name and the related wordmark or symbol. This represents the company or the product or service throughout the world. Branding design includes company or product name, logo design, graphic design, packaging design, display design, advertising design, promotion, and the concept of culture (Schrube-Otts, 2000). Use of brand elements or a combination of elements helps to form a style that expresses the theme of the enterprise, which becomes the differentiating factor. A brand should be able to help consumers to identify with it. A brand is not restricted to a logo, a symbol or a slogan; it depends upon the customer’s perception of the stimulus when the brand is presented. Brand names communicate details about the product quality, reputation, heritage, status and aesthetics (Baltas & Saridakis, 2010). Brand identity and distinct positioning are communicated across all nations through packaging graphics, which should, to a large extent be standardized. Brands are visually recognized by their signature colour schemes and unique graphic elements before they are recognized by their name (Roellig, 2001). Brand consistency is usually related to the brand’s visual identity, which includes the logo and the style used in communication (Plomp, 2012). Consistent visual identity does help anchor brand association in consumers’ minds but building a powerful and compelling brand requires more than visual identity. Visual recognition of a brand through its advertising or packaging is effective (Dawson & Dawson, 2009). Such distinction helps the audience to retain the memory of the brand